For the past years, entrepreneur marketing has drastically shifted. Joseph Ashford, a London entrepreneur and the founder of K4 Global, has seen these trends and changes evolve over the years. He also has thoughts on where the entrepreneurship market is heading.
Joseph Ashford notes that 2021 will have different uncertainties, and entrepreneurs must be equipped with the right information. With several years in entrepreneurship, Joseph shares insight on how entrepreneurs will market themselves.
Focus on Content
Joseph Ashford believes the future of marketing is content. Marketing has completely evolved, and business owners no longer focus on advertising their products through pitching. In today’s business domain, content is what drives the public’s heart.
The public is no longer pleased with unnecessary promises. They need companies to address their real concerns. The London-based entrepreneur notes that he is excited about how social justice is being addressed. When he founded K4 Global, he aimed at addressing and promoting essential values that are beneficial to everyone.
Have a Unique Selling Point
Most entrepreneurs believe in big thinking. This drives them to learn, think and do more. However, this can be devastating to entrepreneurs if they don’t watch it. In this distraction age, 2021 will be a year for entrepreneurs to discover their unique selling points if they want to succeed. A unique selling point is what makes your business unique from others in your niche. If you are launching new products, your unique selling point needs to be exceptional. In case you are launching a global staple, ensure you distinguish your efficacy and cost.
Build Your Social Media Strategy
Social media is becoming the new norm for business and everyone else. According to Joseph Ashford, business owners need to fill the gap between their businesses and social media advertising. While social media platforms are available, your brand audience and expectations keep on changing.