Wirth Using Experience To Run Squaw Valley

Andy Wirth had built a long career in the ski resort industry before he took over in 2010 as the CEO of Squaw Valley holdings, managing company of Squaw Valley resort at Lake Tahoe. He started the business right after college in Steamboat Springs, CO. He built a long career working for that company throughout the 90s and the 2000s rising through the ranks of the marketing department until he became the marketing director of the company.

According to SqawalPine and CrowdRise, Andy Wirth remained in that role until 2010 when he was hired by Squaw Valley as their CEO. It is important to note that, until Wirth, no one outside of the Cushing family had been in charge of the resort. Andy Wirth is a great asset to the team as a leader and a marketing specialist as they continue their quest to be one of the most visited ski resorts in the world. Their next move to help them with this plan is to expand the resort itself. This planned expansion has been met with some detractors, though.

The main opposition is the League to Save Lake Tahoe. This is a group dedication to conserving the environment and local community in the area. They say that the expansion will cause a huge influx of traffic in the area that will only add to the current traffic woes that the region is already experiencing.

Andy Wirth has responded by saying that the traffic issue is not a result of the actions of his company and he will work during the expansion to help make the traffic issues better. Reduced traffic benefits both the resort and the local residents in the area. Officials from the League to Save Lake Tahoe say that they would like to see these plans in writing.

Both sides met with the Placer County Planning Commission to explain their viewpoints. After the meeting, the commission decided to give the resort the thumbs up on their expansion to let them move to the next phase of the process. The next meeting will be in October with the County Board of Supervisors. Read more: Andy Wirth | Powder Magazine

Andy Wirth has proven that he is committed to the environment in the area. He has done this through his work with various charitable organizations in the area that are committed to conservation efforts. Wirth also has a successful charity organization that works with Navy SEALs and the families of Navy SEALs that we have lost.

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