Based on the Purina news out there, this brand is well-known reputation as a manufacturer of quality animal foods for more than a hundred years, and rightfully so. But just as animal products and pets themselves have evolved over the last century, so has Purina.
It got its start in 1894 when its founder, William Danforth, started a company that manufactured food for both livestock and domestic pets. Inspired by a family he knew in his childhood that dressed only in checkerboard cloth, Danforth selected the same pattern as his company’s logo. He later developed a personal philosophy in which he claimed that the checkerboard pattern stood for four aspects of human development that should never be out of balance. “Purina” implied the pureness of the food he was selling, which was identified by the word “chow”. These animal foods, ranging from pig to monkey chow, quickly became popular. In 1902, Danforth teamed up with college professor, life-style guru, and breakfast cereal entrepreneur Webster Edgerly. Their joint products were produced under the brand name Ralston-Purina until the company was sold in 1986. The company retained its name as it was sold several more times over the next decade, finally being sold to Nestlé’s Friskies Petcare Company in 2001. Under it new name and owner, the company has flourished. Today, Purina Pet Care is the largest manufacturer of animal feed in the United States, and the second largest in the world. It continues to manufacture livestock feed in addition to both dry and wet food for small domestic animals.
Some of Purina’s most popular brands are dog food, such as Beneful and Purina One. But in addition to these dog foods, the company has also begun doing more public relations work, emphasizing the beneficial relationships between pets and owners, and how each can enhance the other’s life. To that end, the company has produced an app that answers pet questions, and produced a video that helps dog owners and their pets stay in shape together. In a related promotion, the company’s Beneful brand hosts an annual “Great Dog Parks” contest in which contestants submit designs and win money to construct them. Purina PetCare also manufactures the popular Friskies cat food, and recently appointed a videographer to travel the country, chronicling stories of cat owners and their pets for airing. The company’s most recent project is a series of videos showing the benefits of bringing pets to the workplace.