If you follow the career of Chris Burch than you know that he is serious about business. He is also serious about his resort, Nihiwatu. Chris Burch is now known for his best purchase yet, a destination for surf turned into a beautiful resort beyond comprehension. The Island of Sumba won’t be the same now that Burch has invested in it. At least that is what world travelers are saying about one of the most remote islands in Indonesia.
The interest in purchasing a hotel led to Burch’s conversation with a famous hotelier in an attempt to pique his interest in the island. Although the island is remote, Burch and his partners have done everything that they can to help it thrive. This remote spot on the island of Sumba was only one known as a spot for surf. Today, this has all changed with the innovation and care of Chris Burch and his partners as they focus on expanding the resort and turning it into a revenue generating machine. This resort has now been regarded as one of the top spots to travel by the wealthy and elite looking for sun, fun and relaxation since 2016 and 2017 (businessinsder.com).
Why the fuss about the island? It isn’t just because it’s Chris Burch, but the island was also formerly known by a different name. This island is just more than the size of Bali, sitting at just over 4,000 square miles. Discovered early by Portuguese explorers the island has continued to attract attention for its raw beauty. Now with a full service resort it is attracting those seeking high-dollar rooms and a relaxing environment. What once had very little contact outside of the island is now buzzing with activity.
This unspoiled land is home to a 20 foot wave where surfers come from all around the world to experience, but not it is the place to stay. Additionally, this island is covered in luxurious white sand and the story behind the island still resonates with natives. As Chris Burch continues to find ways to draw attention to the resort and make it the center of relaxation for those who want luxury at its best, Nihiwatu is making news all around the world.
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For further reading about Burch’s creative vision and output, visit http://www.burchcreativecapital.com/