In an interview with Interview Magazine, Alex Pall answered a number of questions about the genre and what it’s like to find a shared identity with partner Andrew Taggart.
According to Pall, the pair “just immediately started working” after their introduction. Knowing what one another brought to the table helped the conversation morph from what they liked musically and listened to while growing up into a conversation about shared ambition and what was currently going on within the industry and their genre. Together, Pall and Taggart set about creating their identity based on what was working and what was not.
When it was pointed out that it’s unusual for a DJ to sing on their own tracks, Pall observed that the real answer for “why not” is because none of the others are writing the lyrics to their songs. Even when working with other artists and vocalists the pair are creating songs about themselves and their own identity with a desire to release a cohesive album rather than a collection of singles.
The band uses Instagram and other social media to connect with its fans and keep track of who their audience is. Pall observes, “What’s really cool for us is when we see messages from people like, ‘Hey, my daughter’s six years old and she loves your songs,’ … Or even my mom walked int the room humming ‘Roses,’ which is really cool…”
The live show is also changing in response to the band’s still forming identity. With Taggart singing on their tracks, the show is “going to dramatically change”. “We’re really taking it a step further with the production and the shots act,” Pall explains, “We perform our songs live, which we’re really proud of because it transcends the typical DJ now.”
As Alex Pall puts it, “I think when you get complacent somebody takes your spot. It’s very much that type of hustle right now… So for us, it’s all about being on the forefront of pushing new boundaries and giving people new experiences.”