Since 2009, Desiree Perez has worked as the CEO of Roc Nation. She is involved in publishing, labeling operations and management at ROC Nation where she is a member. Des took part in the Samsung deal together with Rihanna. She lives in New York. Perez is a manager of the music industry talent as well as a producer. She has helped ROC Nation grow as a large business. Her long experience in the company has made it possible for her to help artists to flourish.
Des, as she is popularly known, has proven that she can thrive in an area that is mostly controlled by men. She is instrumental in the decision making of some big names as Jay-Z. Her role in the music industry has seen her help many to realize profits on what they invest. Her efforts saw Samsung promote Rihanna for $25 million dollars in her Anti tour.
Her role in Jay-Z success story is evident in a $150 million deal he has with Live Nation which is coming to an end. Jay-Z’s music is recorded at Roc Nation. The Deal with Live Nation which was signed in 2008 and which is coming to an end will see the 360 deal coming up next year. This agreement is expected to elicit a situation where sides are likely to sell their stake at Roc Nation to each other or even a buy-out of the company.
Live Nation desires to continue its contract with Jay-Z. however, they wish to pull out of the recorded music. There are rumors that the 360 deal Jay-Z has with Live Nation is not about to be extended. According to those sources, Live Nation no longer buys recorded music. However, Live Nation would be pleased to continue their touring association with Jay-Z for more years.
Speculation is also rife that UMG could be considering buying a stake at Roc Nation. This came after Desiree and Jay-Z met Sir Lucian Grainge, CEO, and chairman of Universal Music Group. It is believed that such a move would provide Jay-Z with more resource that would help him boost his streaming service as well as grow new artists.