Fabletics: Fashion with a Following

More and more, consumers are making purchases based on product reviews and referrals from other users rather than traditional marketing and commercial advertising. The best marketing strategies are adapting to this growing trend by embracing customer feedback, and responding with empathy and innovation. A recent Huffington Post article by digital marketing expert Diana Wertz details how brands like Kate Hudson’s Fabletics line are conquering the retail and e-tail marketplace by harnessing the “power of the crowd” to drive search ratings, sales revenue, and fierce customer loyalty.

 

By “the crowd,” Wertz is referring to the crowd-sourced reviews found on services like Yelp and TrustPilot, one of the world’s largest review sites where Fabletics boasts 30,000 reviews and a Trust Score of 8.2. ”Fabletics is obsessed with its customers,” reports Wertz, actively collecting and responding to thousands of reviews from its members in order to refine its marketing and products. According to Shawn Gold, CMO of Fabletics’ parent company, learning to value consumer input helped Fabletics “overcome initial issues upon launch,” and ultimately deliver a better service, resulting in 200% growth in five years and a projected revenue of $250 million for 2017.

 

Much of that growth can be attributed to Kate Hudson herself. According to an article last June in Forbes, it was her hands-on approach and quick-fire problem solving that helped Fabletics overcome a 6-month production delay, inventory shortfalls, and concerns about its membership structure by spearheading a customer service and analytics upgrade. This data-driven business model, which monitors the brand’s social media presence as well as sales and customer reviews to predict trends and production quantities, spurred the company to “a retail growth of 644% last year” in an industry that has many retailers closing shop.

 

Hudson continues to be heavily involved and says in Forbes, “I’m really proud of the things that I’m doing in business, which we’ll continue and expand.” According to Fabletics president Gregg Throgmartin, the clothing line and its business model reflects Hudson’s approachability and authenticity, as well as her own active lifestyle. She maintains an eye on sales numbers and helps design fresh styles for the athleisure brand that collaborator Demi Lovato says is all about “inspiring women and empowering them…to be strong, and it doesn’t matter what shape, or size, or age.” To provide inclusivity and personalization, a quiz on the Fabletics website helps to match members with outfits that best suit their needs and lifestyle.

 

In the Post, Wertz reports that “a business’ reputation is one of the most impactful customer considerations,” valued even above price point and budget when deciding whether or not to make a purchase. A transparent and customer-focused marketing strategy pays off big by cultivating repeat customers and referral-driven sales. By listening – and responding – to its 1.2 million members, Fabletics shows it genuinely cares about the quality of its products and whether or not they improve customers’ lives, boosting the brand’s satisfaction and trust ratings, and ultimately its bottom line.

Lime Crime for Your Makeup Needs

There are a lot of times you might want to have makeup for your night life or just for simply going to work. Lime Crime might be the option you have been waiting for.

Makeup for Work

If you are looking for something simple for work, you can go to Lime Crime for the more muted colors like browns and nudes. These colors are professional enough that you can wear them to any job, but you can also add color to them after a hard days work if you want to go out on the town with makeup. These colors are also really good for times you might want to have a toned down look before you go out and have the wild awesome colors you love. Lime Crime is perfect for this and helps you look your best while standing out from from the crowd.

Makeup for Night Life

If you like to go to clubs and parties, then you will be looking for a different look than if you were going to work. This is where the bright colors Lime Crime carries come in handy. These colors come in many different shades from blues to bright reds. You can get a few different ones to put together if you like that kind of look, but you don’t have to. This is where the personal flair comes in and the different types of colors you can wear.

There are a lot of makeup colors and such you can try, but Lime Crime is by far the best one for your needs. You can learn a lot from it and you will get the looks you want. Lime Crime is the one that will help you to get the looks that make you happy and different.