Email marketing works and always will work. With a properly composed and presented email, sellers are in a good position to effectively market a product or service to an audience. What marketers have to do these days, however, is work at developing far more engaging and relevant content in an email. More text and static images are not enough. Nice logos at the top of the email masthead won’t impress to the same degree they once did.
Instead, a better plan would be to integrate videos into the content of an email. A detailed article in Hello Tesla reveals videos presented in emails help increase revenues by up to 40%. Those who open marketing-oriented emails may be intrigued to click on the video box to see what its all about. A solid video has the potential to really grab an audience. The audience is made up of potential customers. Grabbing their attention is a must for any success to be achieved.
While there are scores of free programs available to put together a video, a wiser strategy is to work with professionals. No real secret exists as to why. Solid professionals are going to be in the best position to actually produce a quality, results-driven work.
Talk Fusion is one of the top providers of online video content in the world. Talk Fusion’s advertising slogan “Be part of the moment” could mean a lot of things. In Talk Fusion’s case, the “moment” is frequently defined as the time period in which a great idea is developed. In 2007, the founder of Talk Fusion, Bob Reina, pioneered the use of videos in email marketing campaigns. Today, Talk Fusion continues to come up with successful and innovative strategies at the forefront of the video marketing industry.
The Hello Tesla article points out many reasons why email video marketing is so critical. The strategy often effectively leads to conversions and results. Are those not the results businesses want to achieve with their online marketing?
Download the Talk Fusion app here!